SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: make gradually, conserve strongly, acquire a home, and plan for retirement. But Gen Z is coming close to money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibrium,

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